Our Story


Initial Decor was founded in 2012 by North Carolina mother and daughter team, Michelle and Clare. The two have always enjoyed a little retail therapy together and personalized jewelry and accessories hits the top of the list. 

Starting a business together was a natural step for them, after spending several years working closely in a RV accessories company that her parents, Clare and Roger Hunckler founded. 

"When you shop our line, we want it to feel personal, whether in a retailer store or on our website. We want you to feel in complete control of designing your piece. Every customer should know that their purchase is equally as personal to us."